Body Refinery Gym

Branding • Identity • 2016

Body Refinery Gym is a pretty sweet gym here in Columbia, MO.

It features a fully supervised kids’ area (which is extremely impressive), free and unlimited “bring a friend” benefits, more classes and services than you could count on all your fingers and toes, and is open 24 hours a day.

Body Refinery Gym (BRG for short) came to Hoot Design Co. to revamp its brand and partner in content marketing as well as social media outreach. 

Its revamped branding needed to be full of life and energy and give off a modern, clean, and fun vibe.

We leaned on cheeky, readable Sofia Pro for bold headings, my fave Freight Text for subheads, InterFace for reliable, readable paragraph text, and brushy, lighthearted Courgette as a fun campaign accent when appropriate. 

We then created a fresh, 💥 high-energy 💥 color palette that pairs with versatile icons to represent BRG’s services and classes.