Global Biologics

Branding • Identity • Web Design • 2012

Global Biologics is a Columbia, MO based company specializing in molecular genetics and offering next generation gene sequencing services.

To put it simply, they do really science-y stuff.

The business needed a brand that was clean, modern and shouted “science” loud and clear without being stuffy. We (at Hoot Design Co.) delivered a sturdy, professional palette filled with subdued blues and grays with an orange accent for an unexpected pop of color.

The Global Biologics logo is rooted in structured professionalism and features a custom-illustrated molecular icon. (This molecule is important in gene sequencing services, I promise. I just can’t remember exactly what it does!)